Welcome to part two of our Proprint Trend Report Series! This month, we’re shining light onto all things creative expression; going back to basics with the power of emotional connection to move us in a new direction and light us up. Read on to find out what inspires us to go beyond printing and get in touch with our feelings and creative side.
What better way to personify change than to associate a colour to the multifaceted shifts happening in our culture right now (ICYMI: Check out part one of our trend report!) — shout out to Pantone for selecting Very Peri as the colour of the year 2022.
We’re feeling the transitionary vibes this colour represents, giving us the feeling of confidence to move from uncertainty to uncharted territory in creativity and inventiveness.
The visceral space, where colour connects to emotion, is at the heart of our creativity and pushes us to reimagine what’s possible when helping our clients bring their brand and products to life.
The dynamic sphere around this influence is making its way into our culture and mindset — a reinvention of what matters most and an evaluation that motivates us to operate at a higher frequency.
Apple, the original disruptor — and benchmark all things tech, design, and branding takes this art of reinvention to new levels with its latest Silhouettes ad featuring Harry Styles.
We love the representation of movement, use of bold colours, and the immersive experience this ad beautifully captures.
What makes brands stand out in an evolving industry and cultural landscape? We believe it’s the confidence to go back to your why, refining your brand-customer value delivery to include:
We’re not just observers of these trends, we’re actively participating in them. As brand partners, we collaborate with our clients to encourage creative curiosity and push the limits of what’s possible — it also elevates us to turn up the volume on who we are and do our best work!
We recently went back to our roots to re-imagine our brand and visual identity to reflect our why — to make customers happy. The bold colours in our new visual represents our playful and imaginative side, a new seriously happy perspective and direction.
Alongside our clients, we’re embracing a constant innovation mindset — daring to be different, we look to shine light onto reimagined creative expression. We help brands offer unique and curated in-store experiences that promote authentic connection. Intrigued on what’s possible?
Are you in the market, and looking for a strategic partner? We’d love to talk. Get in touch at:
info@proprintservices.com
In the spirit of celebrating individual expression, keep up with us on our social channels as we illuminate our hands-on approach to thinking and printing differently.
Shine on, you crazy diamond!
