Last month, we re-introduced our Proprint ethos “think differently, print differently “, where we apply our continuous improvement mindset to look for new sources of inspiration. This month, we’ve caught the travel bug; our sights are set on new retail horizons that not only wow us but remind us to depart from the status-quo and experience how the retail world opens to think differently, shop differently.
We all know the importance of the return-on-investment (ROI) in the retail landscape, where gross profit, marketing investment, and customer lifetime value all come into evaluation for a retailer’s success.
We’re seeing a new equation coming into play, where dynamic and unique customer experiences dictate success. From pop-ups, collaborations, to activations – enter return-on-experience (ROX). As we take a little trip around the world, we’re highlighting our favourite flagship retail ROX trends to watch and draw inspiration from.
Starting off our world tour right in North America, where Hogwarts and New York City worlds collide into a fun-filled retail adventure.
The Harry Potter New York flagship store is immersive and interactive, transporting shoppers into the fantasy of Hogwarts; from store design to broom flying above Hogwarts Castle, there’s no stopping the fun and shopper delight.
Trend Watching: Themed activity, interactivity, limited-time-merchandizing.
Back to the birthplace of Nike, in Eugene Oregon, is a Nike Live store concept generating talk on the street.
The Nike Live small-format retail store offers product assortment, design, and experience tailored to the retail location and community it resides in. A winning retail strategy that centres around tastes, sensibility, and vibes of the community – facilitating word-of-mouth buzz and member-driven services.
Trend Watching: Creative and curated store concepts, member-driven boutique stores, word-of-mouth retail marketing.
Complete with a concrete skate bowl and open for events, art installations, workshops, and concerts – this is not your average retail store. Instead, the House of Vans is an experience centre; a destination to skate, shop, and kick-it old school.
Trend Watching: multi-use brick-and-mortar, destination retail,
experience-driven design.
The global fashion capital gets two shout-outs in our travel guide – starting with Kith’s uniquely designed flagship store and ending off with Montblanc’s hospitality-inspired Champs-Élysées flagship location.
A perfect mix of luxury aesthetic and street style, Kith’s Paris flagship store takes unique store design to new levels. Beautifully and playfully curated rooms and an imaginative collaboration with Nike Air give this retail destination top cred in our books for customer-obsessed, destination-making retail.
Montblanc’s Champs-Élysées flagship store bridges hospitality-driven service with exclusive retail experiences to offer consumers luxury at every stage of the retail journey. From check-in at a vintage reception desk through to a VIP floor for curated service – Montblanc expertly translates hospitality-inspired retail.
Trend Watching: consumer-driven retail experiences, one-of-a-kind retail activation and collaboration, hospitality-inspired retail strategy.
Dubbed the first cultural-retail destination, K11 MUSEA is retail innovation in action. The premium shopping centre is ornately designed and built to inspire and facilitate imagination, arts, and culture. Technology enabled from digital touchpoints throughout the mall to interactive displays, K11 MUSEA embodies the future of retail.
Trend Watching: museum-retail, cultural-retail, the future of retail.
The evolution of retail continues in the Middle East, where we see high levels of sustained retail growth with a large focus on customer experience leading the charge. Emaar Malls has expanded The Dubai Mall Village with a lifestyle-focused customer journey expansion project and is also home to retail giant Majid Al Futtaim’s first concept destination. This evolving landscape delivers a highly curated and robust retail offering.
Trend Watching: customer-journey retail, highly curated, upgraded retail offering.
As we expand our worldview on retail experiences, we’re left in awe with the innovative, creative, and unique ways in which retailers are approaching the full consumer journey – giving new meaning and perspective to retail dwell time.
Our biggest takeaway from global trends is the acceleration of the customer-first retail strategy. From store design, tech-enabled services, to highly-curated product offerings – we’re seeing that the world over, retailers are looking to make customers happy, seriously happy.
Inspired and looking to create unique in-store activations? Get in touch to see how we can bring your brand/product to life! info@proprintservices.com.
Stay tuned on our social channels as we continue to dive into what inspires our growth and innovation mindset. Cheers,
